TOWA the holy valley

A spiritual journey to the region of TOWA, a holly valley mentioned in all major religions.

The valley is supposedly where Moses talked to Allah, the only God, as narrated by the holy Quran.

The perfume was created by the talented Italian perfumer Michelle Moellhausen You will feel the pure talent in the creation once you smell the composition.

We chose to create an oud fragrance with an emphasis on the note of coffee. We used the finest method of extraction for the essential oil, CO2 extraction, so you can experience a very vivid coffee. The coffee is inlaid with cardamom, so you experience the true smell of Kahwa, an arab traditional form of coffee note. We added rose de mai to the composition and heliotrope, so an olifactory heaven is experienced in the opening.

The heart is faceted with raspberry, Benzion, and saffron, so a soul journey transmitting you to a parallel universe is experienced by the wearer.

At the base is agarwood and amber of the finest quality.


The beauty of an Amber Fougere

Nilufer was the intended name for the brand. The name is the ancient Arabic name for the lotus flower, but we faced difficulty registering the name in Egypt, so we moved on with our current name, Nilafar Du Nil a name that we are very proud of as it reached heights beyond what we initially expected in a very short period of time, and we used Nilufer as our logo. Fast forward to November 2021: we are launching our first formula with master perfumer Chris Maurice a name that was a dream so farfetched to the creative director of the brand, yet it came true – the creative director was a collector and a frag head before being a part of the industry. We proposed to Mr. Chris that we wanted something between a gourmand and a fougere, and he worked his magic with French lavender and Filbertone with a hefty dose of musk, but the result is sumptuous and very elegant. Today we honour our work with such a great perfumer, honouring our first proposed brand name, Nilufer, and naming this formula after this name. The quaint yet modern formula is truly universal and will appeal to almost every taste, building itself in mosaic style, drawing the bigger picture with all the small bits into a grand piece of art akin to Hassan II mosque’s beautiful mosaics.

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Narmar is the Egyptian king that unified upper and lower Egypt, the stone of Narmar describes the event through figures sculpted over the stone, the event represents peace after plight, the event paved the route for Egypt to have its position under the sun as a major kingdom and to be remembered for ever as one of the greatest civilizations in history.
Narmar is the perfume we imagined for king Narmar to wear if resurrected.
The perfume arrives with a start of sensual cardamom, juniper, a citrusy splash of bergamot a floral flow from lavender and clary sage embodying the wisdom of king Narmar a true classy and upscale opening.
The heart is green tea, cinnamon, rose, lily and cashmeran.
The base is mostly cashmeran and seductive tobacco with hints of Tonka bean, oakmoss, suede and cedar wood, implying a tuxedo and a shiny black shoe.

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